GBG expands address verification solution, Loqate, for faster check out and reduced failed deliveries for local and international ecommerce during a digital-first holiday shopping season

SYDNEY, AUSTRALIA, 11 November 2020 – GBG (AIM:GBG), the global technology specialist in fraud and compliance management, identity verification and location data intelligence, has converged and augmented its market-leading location intelligence solution as Loqate, combining the Mastersoft and Harmony RightAddress brands, to meet the needs of Australian and New Zealand (ANZ) retailers planning to reach both local and international consumers during the Christmas and end of year holiday shopping period.

Loqate, a GBG solution in ANZ brings together best-in-class capabilities, proven local data sources and coverage of GBG’s homegrown address verification solutions in Australia, Mastersoft and Harmony RightAddress, and GBG’s proprietary international addressing and geocode solution which reaches 245 countries and territories globally. For retailers, Loqate provides combined technology expertise from across the three product brands, which have collectively served global and local businesses like ASOS, Loreal, Billabong, Nordstrom, Ralph Lauren, Nescafe Dulce, The Iconic, Cue and Maggie Beer.

Particularly for the retail industry, shopping festivals result in huge spikes in transactions. With a track record of serving 70 million address verification requests daily, Loqate provides retailers with the confidence to scale to address sharp increases in transaction volumes during sales and promotions. Remote gifting is also expected to rise due to inter-state and international travel restrictions amid the global pandemic, making this a digital-first holiday season this year. With Loqate, retailers looking to create better online customer experiences could minimise human entry time and errors with a 78% reduction in address entry time for online purchases and 70% reduction in failed delivery.

Over 250,000 organisations in Australia use ecommerce platforms to enable, engage and transact with their customers. For retailers to accelerate their go-to-market this holiday season and capitalise on this year’s ecommerce growth, ready-built APIs with some of the largest adopted ecommerce platforms in Australia, such as WooCommerce, Shopify and Magento, are available on Loqate for faster checkout experiences and higher sales conversions.

Carol Chris, Regional General Manager Australia at GBG, commented, “Enabling digital trust and a seamless customer experience is paramount to GBG’s technology and solution innovation. We are constantly analysing the evolved and aspired digital lifestyle consumers seek to experience and innovating ways to provide businesses with more holistic solutions to improve their customer journey and enable growth. We are excited to offer an all-in-one solution for address validation by amalgamating global and local market-leading capabilities and products right as the end of year holiday season kicks in.”

GBG’s Mastersoft and Harmony RightAddress solutions verified over 96 million addresses in Australia in 2019, with a 32% year-on-year growth. These solutions have been serving blue-chip organisations and government agencies across ANZ for over 35 years. By combining Mastersoft and Harmony RightAddress into Loqate, Loqate in ANZ offers a single source of truth for real-time location intelligence that integrates best-in-class local addressing with international address validation capabilities. Businesses can obtain a single-best-record with geospatial, sub-premise data and standardised postal codes, amassed from official government and credit check data sources for higher accuracy and reliability. Across the globe, Loqate manages 25 billion address validation requests every year, serves over 13,000 customers worldwide, and offers one global API for 130 different address formats.

GBG’s integrated Loqate solution has been architected to address the evolving needs of retail and ecommerce businesses, as well as the government, finance, telco, wagering, and education segments to enable customers to quickly complete digital onboarding and start transacting and purchasing seamlessly.

To find out more about Loqate solution, visit us here.

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